Social media is all arounds us. Look around you right now. What are the people next to you doing right this second? Are they on their phones? My guess would be most of the people surrounding you are staring right at that screen in their hands. If you were to take a closer look it's almost a guarantee that person is on social media. If I were a betting woman, I would bet they are on one of my favorite three: Facebook, Instagram, and Pinterest.
Social Media rules our world. It's the way we connect with people on a daily basis. It's how we find friends, advice, brands, and where we often find products we want to purchase. By ignoring social media you are alienating a huge chunk of your customers. I know social media can be a confusing huge mountain to climb but it's a necessary one.
So to ensure sure you understand, here are 5 reasons your business needs Social Media:
1. 2.8 billion people use Social Media
Can I get a Whoa? That is a TON of people out there browsing social media apps. 2.8 billion people are out there surfing the social media sphere and you are MISSING THEM ALL. I don't know about you but I can't think of a single brand that can stand to miss out on that many customers.
2. 41% of Americans want your brand on Social Media
"41 percent of Americans say it’s important that the institutions they engage with have a strong social media presence." 41% of Americans. Let that sink in for a minute. There are around 250,000 adults living in the Unites States. That means about 100,000 people in the US alone, want you to have a strong presence on social media.
3. Consumers rely on Social Media
"74% of all consumers rely upon social networks to make a purchasing decision". Three quarters of your customer base is using social media to make their decision about which brand to rely on. If you do not have a strong presence on social media, you are missing out on tons of customers. Before they even get to see your product, they have already made up their mind. You never even had a chance.
4. Pinterest is proven to increase sales
Pinterest oh Pinterest, she is my favorite platform. 93% of Pinterest users plan to make purchases. This stat may be my absolute favorite. Almost all of Pinterest users have some interest in buying a product. Why are you not out their showcasing your one of kind item to these users?
5. Social Media Increases Referral Rates
The growth of Social Media has pushed brands to not only be online but be present as well. When you are on platforms such as Facebook and Twitter you have the opportunity to ensure your customers are not only buying your products but they are staying satisfied as well. Customers can now buy your product online and they can get help online too. Happy customers mean referrals which means future customers for you.
Shocked? Overwhelmed? Don't worry, I'm here to help. Schedule a Skype consultation today to talk about how together we can boost your online presence to bring in more customers that are out there looking for you.